Stompy is a new wine subscription provider offering curated picks based on specific tastes. The branding was led by New York-dependent creative agency &Walsh, which came up with the naming – dependent on the common wine-earning observe of grape stomping – and the broader visible identity.
The wordmark is a much cry from the sweeping handwriting and conventional serifs when associated with the wine current market, rather opting for an extruding, sloped typeface.
The tailor made Stompy kind structure enhances the punchy palette, the straight-speaking tone, and the suite of quirky illustrations that look on stickers.
The heavy repetition of style has come to be a common trope in contemporary branding, but for when it really looks in provider of the brand, and feels like a fitting embodiment of the ‘stompy’ thought.
The packaging speaks to the amateur wine lover in all of us with labels categorised not by grape variety, region or vintage, but color and fizz: Crimson, White, Orange, Rosé or Sparkling. The informality of the branding and packaging is carried through to the pictures, which has the very careful artwork direction you’d be expecting from &Walsh, but has no qualms about showing a ring mark or two.
Stompy joins a variety of players in the wine marketplace that are operating to refresh the impression of the classification and entice a new era of consumers, from wine investment business Cult to London institutions like Noble Rot. It displays a broader shift in the culinary environment absent from overt luxury to a more down-to-earth spirit.