Proton Unveils New Branding for Its Privacy-Concentrated Companies

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ProtonMail has gotten a makeover.

The most evident modify is that the organization is now referred to as Proton. This shorter moniker far better demonstrates the fact that it can be not only concentrated on private email—it also offers a VPN support, a calendar(Opens in a new window) app, and a cloud storage(Opens in a new window) support that’s now out there in beta on the net.

Proton has also moved to a new domain, “,” and supplied Proton Mail people the choice of switching to the shorter domain. Proton CEO Andy Yen stated(Opens in a new window) in a website article that this change is vital mainly because of Proton’s wish to introduce even far more products and services in the foreseeable future.

Proton customers will also observe up-to-date logos for, and interfaces in, the firm’s applications. I’ve been utilizing the redesigned application for a several days, and while it is not innovative, it does compete with very similar choices from the likes of Google and Microsoft from a person practical experience point of view.

Proton has also launched new pricing designs for its paid out buyers. The company explained in a assist post(Opens in a new window) that existing buyers will “enjoy a storage raise and get more attributes, like extra e mail addresses, custom made domains, VPN connections, and additional — all for the exact value as your previous prepare” as component of the changeover to a unified Proton membership.

Individuals alterations have been accompanied by the introduction of new Proton Unrestricted and Proton Organization(Opens in a new window) ideas. Specific shoppers have the option(Opens in a new window) of the $10-for every-month Proton Limitless Plan—which incorporates quality Proton Mail functions as nicely as obtain to Proton VPN, Calendar, and Drive—or the $4-for every-thirty day period Mail Additionally prepare that drops Proton VPN and Travel.

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Proton’s use of conclude-to-stop encryption throughout its product suite remains unchanged—Proton Mail, VPN, Calendar, and Generate all use that encryption plan to safe user info. (And, of course, the business carries on to highlight the simple fact that it can be guarded by Swiss privacy legal guidelines.)

“Proton’s mission proceeds to be constructing a better internet where privacy is the default, supported by a motion of tens of millions of individuals,” Yen stated. “Driven by our perception that persons usually come ahead of gains, our 1st precedence stays serving the Proton community. We will continue this journey in a way that is distinctive to Proton.”

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