Morehouse’s New Branding Expert is a White Lady, Which is Producing Controversy on Campus!

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Can a white girl be dependable for branding and recruitment at an all-male HBCU? Morehouse College would seem to imagine so. On May 6, Paula Resley was hired as the school’s Chief Model Officer and Vice President of Strategic Communications, Advertising and marketing and Admissions. If that title appears like a large amount, which is since it is. In her role, Resley will “direct brand and messaging approach, as well as specific recruitment and electronic engagement.”

Prior to her place at Morehouse, Resley was Senior Director of Advertising and marketing for the U.S., Latin The united states and Canada at Carestream Dental, an Atlanta-dependent dental imaging and program enterprise. While Resley is not Black and has no preceding knowledge in increased education and learning, Morehouse hopes to use her marketing and advertising track record to assistance expand the school’s recruitment system.

In a information release, David A. Thomas, Ph.D., Morehouse College President said, “Morehouse is fully fully commited to leveraging technological innovation and qualified communications approaches to establish our manufacturer, grow our effect, and satisfy our mission. Paula’s knowledge and experience, especially in digital engagement, will help Morehouse continue on to expand its international visibility and amplify its essential voice.”

But the reaction on social media has been less than welcoming for Resley. Buyers think the seek the services of was tone deaf and that the college that boasts these kinds of influential Black male alums as Dr. Martin Luther King Jr., Julian Bond and Samuel L. Jackson overlooked other certified persons of shade who would be a better representation of the brand name.

But regardless of the unfavorable suggestions, Resley is all in and states she’s thrilled to enable Morehouse further more its mission. “I am honored to sign up for the leadership group at Morehouse University and thrilled to operate alongside this inspiring personnel, college, college students and alumni,” she said in a statement. “The Morehouse University mission of producing young Black males to direct life of management and assistance is some thing that I believe in and standards I aspire to uphold. With Morehouse College’s decades-extensive management position on social justice, I am enthusiastic by where we will take the College in the many years to appear.”