Kolkata’s iconic Park Road Metro station now athletics a ‘brand’ new glimpse | Kolkata Information

KOLKATA: The legendary Park Avenue Metro station, a single of the oldest and biggest tube stations of the country, now has a new appear, many thanks to station branding.
Salt Lake Society for Lodge Administration, has got the co-branding legal rights of this station. Metro Railway, in demand of Kolkata’s speedy transit program, has provided a 1,500 sqft house of Park Street Metro station to this corporate group for screen of their goods.
Ten Metro stations have so significantly been co-branded with diverse company entities. This will maximize Non-Fare Income for Metro Railway, Kolkata.
TOI documented on Friday about the most latest branding exercising on the portion of the carrier – the side partitions of tracks inside of Metro tunnels. With intense branding ventures, Metro Railway has grossed 71% much more than its prior year’s earnings in NFR.
Officers claimed Metro Railway, which operates Kolkata’s lifeline – the North-South corridor and is in cost of the city’s rapid transit network, acquired Rs 19.45crore in 2021-22, which is a whopping 71% increased than former 2020-21. Metro Railway, as aspect of Indian Railways, has performed a pivotal role in increasing its NFR by adapting numerous progressive techniques, which is largely dependent on passenger earnings. It has done branding of 10 out of 33 Metro stations, alongside the North-South and East-West corridors, taken a multi-pronged system to augment NFR via advertisements inside and exterior Metro rakes, facet walls of escalators, hoardings in open area etcetera.