Concentrate now on branding Bangladesh RMG sector

The prepared-made clothes business – the premier export-earning sector in the nation – is on the lookout to brighter days forward as international buyers on their own are talking about increasing imports from Bangladesh by recognising the place as a superior sourcing destination.

Apart from, China’s dominance in the globe apparel export sector has started to drop.

This is the backdrop from which business people in this sector have hooked up significance to attracting foreign prospective buyers to Bangladesh by branding the state all around the environment.

They feel stakeholders involved in the globe attire sector are largely in the dark about the huge progress that Bangladesh has built in conditions of compliance above the past number of decades, and they still have in their minds the image of the Rana Plaza incident or the garment sector of Bangladesh in its before period of time. As a end result, the Bangladeshi clothes market is even now lagging at the rear of its competitors in phrases of bargaining.

With an advancement in the Covid problem, the Bangladesh Garment Makers and Exporters Association (BGMEA) will hold a “Built in Bangladesh Week 2022” this November by making certain the participation of all events, such as models, consumers, and style giants, of the world garment sector.

The primary occasion will be a 5-day a single wherever the organisers will emphasize the progress of Bangladesh’s garment sector around the past four decades, particularly how the sector has evolved from staying non-compliant to a single of the world’s most compliant and to a environmentally friendly manufacturing unit hub subsequent the Rana Plaza collapse in 2013. Representatives from the international arena will also be shown all-around the factories.

At the identical time, the Global Attire Federation (IAF) will organise the 37th Globe Manner Conference in collaboration with the BGMEA and the Bangladesh Knitwear Producers and Exporters Association (BKMEA).

There will be far more situations, this sort of as the IAF Conference, Bangladesh Attire Expo, Denim Expo, Dhaka Clothing Summit, workshops, seminars, manner demonstrates, NBR and innovation awards.

About five months forward of this year’s “Produced in Bangladesh 7 days”, the BGMEA will hold a push convention in Dhaka these days in the existence of reps of the Global Clothing Federation to announce facts about the function.

Md Shahidullah Azim, vice-president of the BGMEA, advised The Company Normal that mainly because of a lack of branding of Bangladesh’s clothing sector, exporters in this article get a most of $7 for a item that exporters from even Turkey can promote at $8 to $8.5.

“But we can also be in a better situation in phrases of receiving prices if our progress and the means to make high-value clothes are effectively introduced to them.

“We now want to model Bangladesh by presenting the actual photograph of our garment sector to the planet. To this end, we are going to hold the greatest occasion at any time via the ‘Made in Bangladesh Week’,” he additional.

BGMEA resources explained they expect Primary Minister Sheikh Hasina to inaugurate the occasion. The BGMEA has now penned to the leading two times on the chance of her inaugurating the week.

Moreover, in a recent letter to the commerce minister, BGMEA President Faruque Hassan sought the ministry’s enable in building the function a accomplishment.

Referring to the a variety of programmes that will be organised all through the “Produced in Bangladesh 7 days”, the letter mentions that the gala function is aimed at providing international participants an option to encounter the transformation the sector has gone through.

“As a result of these programmes, we will be portraying the advancement of Bangladesh, as nicely as what should really be our strategic course, the intention currently being to appear by more substantial prospects. The event will be essential in having the vision of export-led financial expansion realised,” reads the letter.

Illustration: TBS


Illustration: TBS

Additional than 80% of Bangladesh’s export earnings come from the readymade garments sector.

In the fiscal 2020-21, export cash flow from the sector was about $31.45 billion, but the determine has crossed the $35 billion mark in the to start with 10 months of the current money calendar year, with a 36% 12 months-on-calendar year advancement. Marketplace insiders expect it to access $42 billion by the conclude of the fiscal 12 months.

Aside from, China, the leading-ranked world garments exporter, is progressively cutting down garment exports, which has made enormous prospective for Bangladesh in the coming times. International buyers are also talking about this chance.

Talking to reporters at the Sustainable Attire Forum held in Dhaka on Tuesday, Ziaur Rahman, head of the Bangladesh, Pakistan, and Ethiopia region for the Swedish retail huge H&M, explained prospective buyers are satisfied that Bangladesh will stay the favourable sourcing spot for clothing items as the marketplace is ready to produce almost all items as for each buyers’ prerequisites.

He observed that it is doable for Bangladesh to just take its export earnings from the apparel sector to $100 billion within the up coming 10 decades.

“The market has come to be extra mature more than the last 40 years and now it has a distinctive entrepreneurship,” he mentioned.

Meanwhile, business owners have began generating massive investments in the textile sector, a backward linkage of the readymade garment industry, anticipating the chance of a considerable boost in RMG exports in the coming days.

By 2024, 2.5 million new spindles will be additional to the area textile business, bringing in about $2.5 billion in new expenditure.